Tips for markets/stalls
- Stalls should be eye catching and fitting the look of a professional of the trade.
- Do not clutter or over-accessorise – strive for a clean and simplistic look.
- Dress code can be casual, but you must look like a professional of the trade.
- Customers must be able to easily look at and navigate all the products in the stall.
- Offset products located at the back of tables slightly higher, so that customers can easily browse and reach it.
- Posters and individual price tags are a must, and should be clearly displayed some people feel embarrassed to ask for pricing.
- Be friendly – everyone loves a friendly salesperson.
- Engage your customers without crowding or overwhelming them.
- Never be distant or preoccupied with personal issues or activities (even eating) while customers are browsing your stall.
- Product samples and testers, or the lack thereof, will influence sales.
- Hand out information leaflets with highlighted products as well as contact detail for customers to get hold of you once they are home.
- Plan your stall/display ahead of time, practise at home and take photos so you can easily replicate on market days.
April, 2022